Share the car so play

2017 was known to share the car in the first year of China. As a new way of car use, shared cars are more flexible in terms of time and place of use, and are generally booked with smartphone applications, making them much easier than traditional car rental.
In fact, as early as ten years ago, there are foreign companies began to test the water to share the car. After years of exploration, in Europe and the United States and other auto industry developed areas of shared cars have formed a certain scale, and derived from a variety of forms. Which lack of experience in the Chinese market can learn from.
Wide range of vehicle sources
At present, the domestic shared car platform is divided into two categories, one is backed by vehicle companies, purchase a single brand models. The other is purely Internet companies, mostly to the 4S shop, car manufacturers to obtain the form of financial leasing. In overseas, the source h beam conrods of the vehicle is more extensive.
The first category is the independent car sharing service. The nature of such services is like the average car rental company, is based on the needs of the market to choose the right model, and then to the car manufacturers to buy. From the source of the vehicle, many of these shared cars were launched by city government agencies, universities, and rail transit operators, which were very similar to the early stages of shared cycling.
The second category is the traditional car rental company to provide car sharing services. In many European and American countries, except for airport stores, most of the traditional car rental service network is not all-weather operation, especially in the holidays, you want to rent a car is not easy, but most of the car rental demand is precisely concentrated in the holiday, which Making car rental companies often need to introduce some weekend packages to attract customers. After the popular concept of car sharing, many large multinational car rental companies like Hertz, Avis, also began to provide self-service car rental services in their own car rental car park.
The third category is car rental services provided by car manufacturers. This type of car sharing service is provided by a car manufacturer to set up a subsidiary, the most typical examples such as Mercedes-Benz Car2Go and BMW's Drivenow. Car manufacturers to provide their own car rental service is the advantage of many users to the most simple way to experience the depth of its brand models, which play a model of its publicity effect. At the same time, because all of the production vehicles, maintenance, maintenance and supervision is also more convenient.
The fourth category is very interesting, some similar to the same share of the economy in the Airbnb, is through the ordinary people of private vehicles to provide short-term rental car sharing platform. This model is more in line with the "car sharing" the intention. For the owner, you can directly get economic benefits, for consumers, the car rental location, models, the price range is more extensive.
Take the pattern is no different
Take the car and the car is the most concerned about the car users. In foreign countries, share the car to take the model and the domestic is no different, can be divided into fixed and Turbo for sale free to take two categories.
The first category is a car with a fixed parking point, from a place to take the car, after use must also be the same as the traditional car rental, returned to the original location. This mode is also commonly called Stationed Car Sharing or Round-trip Car Sharing. Specifically, the traditional car rental company to provide shared car, the general will use their own parking lot, Hertz, Avis and other brands are so, as domestic first steam leasing launched Gofun shared car.
In addition, some of the German city rail transit station near the parking lot, can be used to take the shared car, so that the public transport and shared car connection. There is also a part of the shared car company to the city government, commercial parking, apartment companies to buy street parking spaces or basement, parking spaces for three-dimensional parking lot, or direct rental of private parking spaces to provide services.
The second category is no fixed parking point, the car is completed, the car can be in a certain area of ​​the city within any public parking spaces parked. It is also called Free-floating car sharing, the user can take the car at point A, and then to point B. This way a lot of flexibility, but in the way with the fixed parking spaces are different, will be measured in minutes, more flexible time, the average price is more expensive.
In addition, this mode of booking vehicles can go to the front of the car and then booked, booked in advance only 15 minutes in advance booking, so that you can basically guarantee that at any time with the car, sounds and share the cycle is not the same? And the above mentioned fixed take the share of the car needs to be booked in advance, in the car peak demand, often need to book a few days in advance, greatly reduced the flexibility. In Europe, the realization of this mode of operation to share the car coilovers company needs to sign an agreement with the city government, its vehicles can be parked in the restricted parking on the public or parking lot parking spaces, without time constraints, need to pay the meter users do not have their own Paid by the company in accordance with the total number of vehicles in the city together to pay the total cost.
Model selection is more broad
Most of the domestic car is a good stop to put a small car or mini car, as well as zero emissions of pure electric vehicles. This part of the model is very suitable for short-distance, short-term driving in the city. In foreign countries, the choice of shared car type to be much wider.
Draco from the US share car company offers a variety of models, in addition to the most demanding small cars and compact cars, but also provide MPV and pickup to choose from. In addition, in some high-end areas of large cities such as Manhattan, New York, many users earn high income, but because of traffic jams or parking spaces, there is no private car, for this part of the spending power of users, Zipcar will provide some compact and medium-sized luxury cars The In addition, in some tourist coastal cities, Zipcar's fleet there are some convertible civilians sports car can choose.
Driven by the car manufacturers to share the car brand, often will focus on several models within the model. Both to facilitate the brand to promote, but also reduce the difficulty of maintenance, BMW DriveNow all models are from the BMW or Mini. Mercedes-Benz Car2Go is naturally Smart For Two, in some areas also provide electric version of the Smart ED, fixed site Car2Go Black is more high-end Mercedes-Benz B-class.
A market survey shows that many users sharing cars are not sensitive to the type of rental, they are more concerned about the price of the car rental and easy to use. So there are a lot of companies choose a limited number of the most suitable models, which can not only unified pricing, but also to minimize the difficulty of maintenance. Greenwheels from the shared car brand in the Netherlands, although not associated with the public, but in order to reduce the cost of car and maintenance, but also all the use of the public vehicles, respectively, suitable for two short-haul mini car UP! , Suitable for 4 people and long distance golf, as well as suitable for the delivery of goods Kai Di, from Germany CiteeCar choose a child Kia K2.
Sharing the use of the car habits, decided that pure electric vehicles will occupy an important role in Turbocharger them, they are short-distance use so do not worry about no electricity, and the program can display the remaining mileage of the vehicle, if it is a fixed site even more worry about charging facilities. So there are many service providers choose the electric car. For example, the French Autolib all used is a called Bolloré Bluecar electric car, the car by the company to contact their own Pingning Farina design, by Cecomp OEM production, can be described as special for the car. Toyota in Japan and the car rental company Park24 cooperation launched a car sharing service, all using Toyota's new electric tricycle i-Road. The car is only 60 kilometers per hour, mileage is only 50 kilometers, can only take an adult, can not meet the needs of ordinary home car, but it is very suitable for Japan's dense city and the ancient city of Europe, the use of narrow streets.
Those who share the car industry's "brand name"
At present in the country, there have been several share car brand called ring, and the formation of their own characteristics. From a global perspective, Zipcar from the United States is the first recognized car brand. The vehicle placed in a fixed location, the user through the App to select or booking near the vehicle, the vehicle is completely removed through a membership card to achieve, remove the car before the model of artificial services, car rental users full self-help consumption. This model allows Zipcar to become the largest and most successful time-sharing leasing Internet car sharing platform for the past few years, has accumulated 770,000 users and the company valuation reached 1.1 billion US dollars.
However, with the advent of the smart phone era, Zipcar has been facing many challenges, first of all, in the registration of perfect credit information and pay membership fees, the user will receive membership card in 3-7 business days, the whole process is too slow, Emerging shared car platform only in the mobile App can be completed on the registration, the whole does not exceed 10 minutes. Second, do not support with the follow, but also to the development of Zipcar bottlenecks.
In addition to Zipcar, in the international market, auto giants have also started the layout, Daimler's Car2Go, Ford's GoDrive, BMW DriveNow, Volkswagen Quicar, GM RelayRides, the details of the mode of operation and Zipcar are similar, Starting from 2008 to 2015 range. In addition to these already large-scale shared car platform, more manufacturers are also looking forward to a share in it, Audi North America will run an Audi in the United States to share the car project, and is expected to launch services throughout the United States this year. Jaguar Land Rover has also set up a subsidiary called InMotion, to provide users with travel areas of shared services.
In addition to the giants, in fact, some domestic manufacturers in overseas share car project also has a very high "volume." ShareN GO is a shared car brand from Italy, it is worth noting that the brand selection of all models from China pure Electric cars know beans. Only Milan, Italy, for example, ShareN GO in the local registered number of times every year doubled, knowledge beans electric cars in the streets of the city can be seen everywhere. With the ShareN GO project in Florence, Milan and other European cities of the wind and water, as the project's only designated car, knowledge beans electric car is also renowned in Europe, last year at the Frankfurt Auto Show, the project and the beans began to The pace of entry into more countries in Europe. In the overseas success at the same time, ShareN GO also bring beans electric car "kill" back to the country, trying to share the domestic car in the field of a firm foothold.