THE DREAM OF THE INTERNET CAR CONTINUES

"The essence of life lies in the will to survive, and the nature of the will of survival is suffering." Schopenhauer said, "so we see the most noble people in the tragedy or after a long struggle and pain, The purpose of their warm pursuit of the past, never give up all the pleasure of life; or voluntary, willing to give up all this.
A person embrace the dream, and his dream can not be completed in the end, the more dreams can not be completed, the more poetic - because the foreseeable to complete, rather than called "dream", as called "plan".
So, when the music as the car into an unprecedented predicament, Jia Yue Ting's car dream has become increasingly slim, the gourd brothers would like to this text, to all the dreamers and tragic heroes respect
In fact, from 2014 as the first public car news, the gourd brothers have never been optimistic about.
From the date of birth, with the music as the car has always been controversial. From the PPT repairer to the so-called capital chain break, music as the road of the road all over again. Ding Lei and Zhang Hailiang two car fit BMW 3 Series Coilovers industry big brother to join, it seems that did not help to music as a car.
Friends of the circle financing was denied each other, selling North American regional headquarters of the property, the absence of Shanghai auto show, Ding Lei to work ... ... the past year, music as the car often headlines, but almost no one is a positive attitude.
In July 2011 after four years, Jia Yue Ting has more than 30 shares pledge, it is not long ago completely out of music Watch, allegedly "focus on music as a car." However, music only launched a LeSEE brand concept car, can run fast, how far life, all do not know. As for the listing date, it is far away.
As the positioning of super sports car, no mature models can learn from, it is basically to complete a development, design, production and sales of a complete chain. In the field of Internet repairer, music is not alone seedlings. But in addition to music, it seems that not many people can go better.
As Leo holding the emerging electric car manufacturers, Faraday in the future in the music as the front, FF91 released last year, Jia Yue Ting also personally platform, all the signs that the future for the Faradas high hopes. But it is such a "seemingly spectrum" of the car, in the conference site show also directly fills the work of its 60,000 orders are also questioned. More media exposure, FF91 factory long-term downtime, the construction progress of less than half. Faraday is also in the same financial crisis, the majority of executives left, has reached the precarious point.
Jia "Overlord" when "Do not Ji"?
Some people say that Jia Yue Ting is the era of mobile Internet most idealistic godfather of the CEO; also said S13 240SX coilovers that with the "PPT" Ji Yaoting only carved stories to attract capital; more netizens, directly simple and brutally called Jia Yue Ting "Fake medicine".
Today, the face was out of music as the main business, the husband and wife assets were frozen, Jia Yue Ting said: give me a little time, music will put the money are still on, not creditors a penny.
The words, the gourd brothers for the first time felt the taste of a tragic hero - of course, the premise is that Jia Yue Ting is indeed a serious and responsible to shout out this sentence.
Jia Yue Ting still hope, hope that music as the car can continue. But in the eyes of more people, music as the car has come to the occasion of dying.
For the first time, the field of public opinion is not one side to criticize the music as a car, ridicule Jia Yue Ting, but more to review and cherish the point of view, look at the past three years around the "music as the car" what happened. And even once the "Japanese Softbank Sun Zhengyi 20 billion US dollars investment in music as the news," the news, but eventually proved only rumors.
Rumors, there is a kind of sustenance of people's goodwill: Yang Guifei to Japan, Leslie went to South America ... ... Unfortunately, rumors are always rumors.
At this moment, Jia Yue Ting's position, it seems more sense is intended to stabilize investors, for a lifeline. What is the current music as the car "undercurrent surge" it? Jia Yue Ting's car dream and where to go from? I am afraid Jia Yue Ting himself can not answer.
Dreams should not be ridiculed
"Then the big run, but also do not collapse we change the dream of the automobile industry." Do not know, this will not be the last time Jia Yue Ting mentioned "dream".
Change the auto industry, Jia Yue Ting is not the first dreamer. Karl Bentz and Henry Ford are his predecessors.
The auto industry really needs a change. In terms of technology or production concept, today's car and 40 years ago, there is no essential difference. The same time, the field of computer and communication has undergone tremendous changes, our lives have been completely different, but the car, or "four wheels two sofa" the same way.
Now everyone is talking about Internet cars. Over the past decade, car manufacturers have done a lot of work, one of which is their car development for the car terminal, through the terminal in the communication module, you can connect the car 2G / 3G network for emergency rescue, infotainment, Or map the contents of the phone to the car screen. This practice is only in the traditional car on the continuous addition, people always lit the innovation has not appeared.
We look forward to the emergence of a car industry, "Apple", but in fact, the automotive industry even "millet" have not appeared - Jia Yue Ting once shouted "zero yuan to buy a car" concept, and many "Cock silk" Bring a 100,000 yuan super Crankshaft electric sports car.
The face of the Internet repairer, some people say that repairer is a systematic project, not decades of accumulation can not easily succeed. In fact, the same argument we have heard many times. do you remember? When Apple intends to make mobile phones, people say that there is no communication experience of the computer company made a bad phone; millet intended to make mobile phone, people say no design and research and development strength of the "Zanji" problem.
The fact is that Apple to create in addition to epoch-making iPhone, changed the history of smart phones and even humans, and millet successfully break the price barriers to smart phones in China to promote the popularity of smart phones, mobile Internet era to come to China in advance.
In the artificial intelligence, automatic driving and new energy or will usher in a breakthrough in the moment, a revolution in the automotive industry has been ready to come out. It is foreseeable that when these new technologies are mature enough, the car will no longer be expensive "bulk consumer goods", nor is it a symbol of social status and wealth, and will return to the original properties of the vehicle - imagine The streets are really no drivers, only the phone will be able to call the upcoming car, who will be entangled in the car to buy this thing?
30 years ago, who can envision, once the eyes of the Chinese people, "three to one ring," one of the bike, will now be shared into the streets now sharing it?
Music as the car even fell, it is still able to provide valuable experience for the latecomers. Unfortunately, the history of the most glorious name has never been a pioneer. Like the fallen fairy and Xerox, the final success is as a latecomer of Intel and Microsoft.